COASTAL ARMOR
Built for the Battle
Long days on the water demand equipment you can trust. Fish Bueno's Coastal Armor™ brings together performance apparel and fishing gear designed to help anglers stay comfortable, protected, and prepared—from the first launch to the last cast.
UPF Sun Protection Fishing Shirts
Fish Bueno's Coastal Armor Built for the Battle™ UPF 50 fishing shirts provide lightweight comfort, moisture-wicking performance, and dependable sun protection so you can stay focused from the first cast to the last.
Señior Tuna
This tuna has attitude
New Products Arriving September 2026
4 Fresh new designs in production
Fishing Gear on Board with Us
😎 Heads Up, Amigos 😎
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Cobra Handheld Marine VHF Radio
Phones are great - until you're offshore, wet, and staring at "No Service." Always carry a marine radio.
ACR ResQLink 400 Personal Locator Beacon
Hopefully never used. Absolutely worth carrying a personal locator beacon when "things get real". No subscriptions needed on th is one.
Fishing Lures
These are the lures that earned their spot in my tackle box. Some days they slay. Some days they humble me. Either way… still counts.
Lures in my Tackle Box
NOMAD SQUIDTREX
When fish get picky, pressured, or just plain rude, this thing flips the switch. Vibrating, pulsing, and looking way too alive, the Squidtrex has a habit of getting crushed by whatever happens to be swimming nearby
NOMAD MADMAX
When things start moving fast offshore, this lure was designed to keep up. Deadly at high speeds and tuned to run true, the Madmacs is what you drag when you’re hunting something that hits like a freight train
LUCKY CRAFT Surf Pointer 115MR
Built to swim clean through the surf zone, this suspending/sinking assassin gets attention when predators are cruising the shallows. Halibut, corbina — if it’s hunting in the breakers, this one’s in play.
NOMAD MADSCAD 90
The Madscad’s slow sink and erratic dart trigger reaction bites from predators that can’t resist an easy target.
Fishing Rods
The sticks that make the magic happen. From finesse taps to full-send hooksets, these are rods I trust on the water.
Discover elevated design
OKUMA SRT Inshore Premier
Built on a responsive carbon blank, this rod delivers the sensitivity to feel subtle bites and the backbone to turn fish away from structure. A dialed-in stick for inshore sessions where control matters
OKUMA Light Weight Rockaway Surf Rod
When you need that extra casting distance (and confidence boost), the Rockaway shows up ready to send it.
Fishing Reels
We make things that work better and last longer. Our products solve real problems with clean design and honest materials.
Penn Squall II Fishing Reel
Designed for smooth retrieves and easy line management, the Squall II Level Wind delivers dependable performance when trolling, bottom fishing, or soaking bait. Lightweight feel, serious durability.
Penn Spinfisher VI Spinning Fishing Reel
Built to handle spray, splash, and serious fights, the Spinfisher VI is a workhorse spinning reel trusted by anglers who fish hard. Smooth drag, sealed internals, and the durability to keep turning when things get salty.